Rule and Guide in Creating an Awesome Video that get Notice in YouTube
Tip: Use your own face, or at a bare minimum, your own voice in all of your videos.
The audience needs to know that they can trust you and like you and what you have to say. This is what keeps them coming back for more. And this is what will ultimately lead to more sales!
So whatever you do, follow this simple rule:
Points to note are:
1. You don’t need to be Mr Magnetism when presenting your videos. I know I’m not! So don’t try to be
something you’re not. So use your own personality. It may feel a little weird at first if you’ve never done it before, but the more you do it, the easier and more natural it will become.
2. Speak clearly and concisely into the microphone. Many YouTube videos have very poor quality
sound, and strangely poor sound is almost more distracting to me than poor quality video, particularly
with screencast videos. It sounds such an obvious point I know but you really can lose visitors over it.
3. If you’re doing a screencast video remove all clutter and distractions from your desktop – so lose the 300 icons and the picture of a naked woman from your wallpaper! You should ideally have just a ‘My
Computer’ icon at the top left and a pastel-colored screen, and that’s it!
4. Make sure there’s no outside traffic noise, kids running around, or other distractions.
5. Prepare a detailed script and do a couple of run-throughs first. Remember, you have as many takes
as you want! Too many um’s and ah’s can be extremely distracting! It’s simply a numbered table with columns for completing what you’re going to say and what actions you’re going
to take whilst saying them!
How to start in YouTube
Tip: Keep your videos around 5-7 minutes long.
Try to keep your videos short, around 5-7 minutes, as audiences tend to lose concentration after then. If you have more to say, then split your videos into different parts. Google and YouTube love videos that form part of a series, as do your viewers and research has shown that it keeps them on your channel for longer. You can also cross-promote each video inside the videos themselves, as well as the descriptions.
I don’t want to be too prescriptive here and stifle your creativity, but audiences can be very fickle and can be turned off by the silliest of things in your videos.
So try to eliminate these obvious ones at least!
The audience needs to know that they can trust you and like you and what you have to say. This is what keeps them coming back for more. And this is what will ultimately lead to more sales!
So whatever you do, follow this simple rule:
Points to note are:
1. You don’t need to be Mr Magnetism when presenting your videos. I know I’m not! So don’t try to be
something you’re not. So use your own personality. It may feel a little weird at first if you’ve never done it before, but the more you do it, the easier and more natural it will become.
2. Speak clearly and concisely into the microphone. Many YouTube videos have very poor quality
sound, and strangely poor sound is almost more distracting to me than poor quality video, particularly
with screencast videos. It sounds such an obvious point I know but you really can lose visitors over it.
3. If you’re doing a screencast video remove all clutter and distractions from your desktop – so lose the 300 icons and the picture of a naked woman from your wallpaper! You should ideally have just a ‘My
Computer’ icon at the top left and a pastel-colored screen, and that’s it!
4. Make sure there’s no outside traffic noise, kids running around, or other distractions.
5. Prepare a detailed script and do a couple of run-throughs first. Remember, you have as many takes
as you want! Too many um’s and ah’s can be extremely distracting! It’s simply a numbered table with columns for completing what you’re going to say and what actions you’re going
to take whilst saying them!
How to start in YouTube
Tip: Keep your videos around 5-7 minutes long.
Try to keep your videos short, around 5-7 minutes, as audiences tend to lose concentration after then. If you have more to say, then split your videos into different parts. Google and YouTube love videos that form part of a series, as do your viewers and research has shown that it keeps them on your channel for longer. You can also cross-promote each video inside the videos themselves, as well as the descriptions.
I don’t want to be too prescriptive here and stifle your creativity, but audiences can be very fickle and can be turned off by the silliest of things in your videos.
So try to eliminate these obvious ones at least!
 |
| source |