Guide and Tips in Using Keywords for your YouTube Videos
Reminder: Use valuable keywords
Like Google, when uploading videos to YouTube, you need to consider what keywords you’re going to be targeting for that video. It’s no use simply posting a video to your YouTube channel and expecting visitors to flock to view it in their thousands, no matter how good you think the quality of your videos are.
Sure, many videos do go viral, but they are extremely few and far between so please don’t rely on this method alone, unless you’re in a highly unusual niche, or with one hell of a fantastic set of videos! For the rest of us, we need to think about what our potential viewers will be typing into the search engines to find our videos, rather than simply relying on word of mouth! And clever as it is, Google is not able to determine the exact content of our videos without keywords to guide it, so we need to give it a bit of a helping hand When you do use keywords, make them valuable keywords, phrases that people are actually typing into the search engines! More on this in next section.
Reminder: Do not treat Google and YouTube the same!
Unlike Google, the rules are very much more relaxed with YouTube and they need to be treated as quite different animals.
You simply can’t use too many keywords and, believe it or not, the more keywords the merrier! This is all because the search engine needs as many clues as to what your content is about as it can get, unlike traditional websites where Google and the other search engines can determine what your site is about by simply crawling your text and links. So you need to exploit this Achilles’ Heel; very few people do! This is one of the big secrets to getting a ton of free traffic on YouTube.
And choosing the right keywords is the major difference between both Google and YouTube putting you at the top or the bottom of the rankings.
Like Google, when uploading videos to YouTube, you need to consider what keywords you’re going to be targeting for that video. It’s no use simply posting a video to your YouTube channel and expecting visitors to flock to view it in their thousands, no matter how good you think the quality of your videos are.
Sure, many videos do go viral, but they are extremely few and far between so please don’t rely on this method alone, unless you’re in a highly unusual niche, or with one hell of a fantastic set of videos! For the rest of us, we need to think about what our potential viewers will be typing into the search engines to find our videos, rather than simply relying on word of mouth! And clever as it is, Google is not able to determine the exact content of our videos without keywords to guide it, so we need to give it a bit of a helping hand When you do use keywords, make them valuable keywords, phrases that people are actually typing into the search engines! More on this in next section.
Reminder: Do not treat Google and YouTube the same!
Unlike Google, the rules are very much more relaxed with YouTube and they need to be treated as quite different animals.
You simply can’t use too many keywords and, believe it or not, the more keywords the merrier! This is all because the search engine needs as many clues as to what your content is about as it can get, unlike traditional websites where Google and the other search engines can determine what your site is about by simply crawling your text and links. So you need to exploit this Achilles’ Heel; very few people do! This is one of the big secrets to getting a ton of free traffic on YouTube.
And choosing the right keywords is the major difference between both Google and YouTube putting you at the top or the bottom of the rankings.
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