How to make a click magnet video title for your YouTube videos
Your title is absolutely the first thing you need to think about once you’ve posted your video and so many people don’t fully exploit this. When a potential viewer is trawling through a list of thumbnails, the title can be the clincher that can make or break the deal. If their curiosity is piqued by a compelling title, your video has a much greater chance of being chosen from the masses.
Note: Use as near to 60 words as you
The title is important both from a search point of view also for relaying the content of the video to the user, so it needs to serve a dual purpose. As well as being a high-ranking keyword, ideally it also needs to emotionally draw the audience in to want to watch the video. The easiest way to get the best keywords for your title is to head over to: https://adwords.google.com/ko/Keyword
Note: If you haven’t already (and I’m sure you have), create a Google Adwords account before doing this. If you use the keyword tool with a logged on Google Adwords account you will get many additional keyword ideas to use. Particularly useful in the next two sections!
OK, let’s say I was going to post a video on the subject of ranking in YouTube. My first most obvious choice might be: “How to Rank in YouTube”. Tip: Put the phrase you want to rank for at the beginning of the Title. Let’s see the Adwords Keyword Planner result for this:
YouTube reads the first 55-60 characters of the title and I’ve only used 22 characters. And as I said previously, YouTube actually WANTS you to use this allowance. Remember, it wants as many clues as it can get its hand on as to the true content of your videos. Plus I now need to appeal to the audience’s emotions. Let’s improve on this title. Going back to my keyword results, I see just the thing:
Develop a Master Key to Succeed
Try also to think of the title in the same way as a newspaper editor would and treat it: like an attention- grabbing headline. Remember, this will be seen by your potential audience as well as the search engines and they make their decision to click or not, based on your Title, so make it compelling.
Note: Use as near to 60 words as you
The title is important both from a search point of view also for relaying the content of the video to the user, so it needs to serve a dual purpose. As well as being a high-ranking keyword, ideally it also needs to emotionally draw the audience in to want to watch the video. The easiest way to get the best keywords for your title is to head over to: https://adwords.google.com/ko/Keyword
Note: If you haven’t already (and I’m sure you have), create a Google Adwords account before doing this. If you use the keyword tool with a logged on Google Adwords account you will get many additional keyword ideas to use. Particularly useful in the next two sections!
OK, let’s say I was going to post a video on the subject of ranking in YouTube. My first most obvious choice might be: “How to Rank in YouTube”. Tip: Put the phrase you want to rank for at the beginning of the Title. Let’s see the Adwords Keyword Planner result for this:
YouTube reads the first 55-60 characters of the title and I’ve only used 22 characters. And as I said previously, YouTube actually WANTS you to use this allowance. Remember, it wants as many clues as it can get its hand on as to the true content of your videos. Plus I now need to appeal to the audience’s emotions. Let’s improve on this title. Going back to my keyword results, I see just the thing:
Develop a Master Key to Succeed
Try also to think of the title in the same way as a newspaper editor would and treat it: like an attention- grabbing headline. Remember, this will be seen by your potential audience as well as the search engines and they make their decision to click or not, based on your Title, so make it compelling.
How to start in YouTube
Note: Get 2 headline key phrases in your title and make it an ‘emotional’ headline. Remember to keep the headline closely relevant to the content – if you don’t you may find that your bounce rate will increase i.e. viewers will click away from your video pretty quickly, since the content simply won’t be exactly what the audience is looking for. Google has certain key indicators it looks for when ranking your videos and bounce rate is one of them. But we’ve only just started!
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