How to make searchable description for your YouTube videos
Your Description, like your Title, is read by your potential visitors, often whilst watching your videos, so this also needs to serve a dual purpose: 1. it needs to have plenty of good valuable keyphrases for YouTube and the other search engines, 2. it needs to be interesting and emotionally engaging to your audience.
Note: Use your full description allowance.
Did you know how many words you are permitted to use in your description? Well, very few people do. In fact, you’re allowed 5,000 characters! That’s an awful lot of content and probably equates to around 700-800 words, the same as a typical WordPress post. In fact, YouTube actually states in its search guidelines that it actually rewards longer Descriptions, so please don’t hold back! It may seem like a chore to write such a long Description but believe me it will be worth it. After all, this video may be earning you an income for many years to come with no additional work required, so doesn’t it pay to get to spend the time crafting a good one? So in my case I would compile a whole list of keywords using the Adwords Keyword Planner Tool, including the headline key phrases from my title and work them all into the description. However, it’s also important to keep the description looking natural and to only use the phrases where it feels right to do so. It must not detract from the readability of the article. The article must make sense!
How to start in YouTube
It’s also important not to keep repeating the same keywords over and over and this will more than likely be penalized, so mix them up. In my case, I would try to work in phrases like “how to get more views in YouTube”, or “increase YouTube views”. You can afford to choose more ‘low-hanging fruit’ keywords in the description i.e those with lower search results, unlike the Title, where you want a nice big, juicy, valuable key phrase or two. These are known a ‘long-tail keywords’ and the great thing about these is that they have relatively low competition compared to your headline key phrases. So whilst they may not have as many people searching for them, you have an extremely good chance of ranking highly for them!
Note: Try to have one of your headline key phrases in the first and last sentence of your description
Also, make sure you choose relevant key phrases; they must stay on-topic or again or you may well be penalized by YouTube. In fact, a long, well-crafted, interesting and emotionally engaging description has another of those ‘double-whammy’ effects I talked about earlier: not only does it rank you higher in the search results, it also keeps the users on your channel for longer while they read it, which YouTube by the way will also take note of (a decreased bounce rate)! But the main reason for using your full allowance is to increase the odds of a visitor finding you using one of the keyphrases you have worked into your article. And by writing more, you’re able to sneak these in more readily without it looking spammy or false to either the reader or the search engine. So remember, use all 5,000 characters. Yes, every last one! And finally and this is a very important thing that people miss:
Note: Put a link to the video itself at the end of the Description.
This is very important. Why? Well, think about it – if someone shares your video on say, a social bookmarking site, inside the description itself is a direct link back to your own video. Google will crawl this and it will add an awful lot of weight to your videos. Not to mention the countless viewers clicking back to your YouTube channel from these links!
Note: Use your full description allowance.
Did you know how many words you are permitted to use in your description? Well, very few people do. In fact, you’re allowed 5,000 characters! That’s an awful lot of content and probably equates to around 700-800 words, the same as a typical WordPress post. In fact, YouTube actually states in its search guidelines that it actually rewards longer Descriptions, so please don’t hold back! It may seem like a chore to write such a long Description but believe me it will be worth it. After all, this video may be earning you an income for many years to come with no additional work required, so doesn’t it pay to get to spend the time crafting a good one? So in my case I would compile a whole list of keywords using the Adwords Keyword Planner Tool, including the headline key phrases from my title and work them all into the description. However, it’s also important to keep the description looking natural and to only use the phrases where it feels right to do so. It must not detract from the readability of the article. The article must make sense!
How to start in YouTube
It’s also important not to keep repeating the same keywords over and over and this will more than likely be penalized, so mix them up. In my case, I would try to work in phrases like “how to get more views in YouTube”, or “increase YouTube views”. You can afford to choose more ‘low-hanging fruit’ keywords in the description i.e those with lower search results, unlike the Title, where you want a nice big, juicy, valuable key phrase or two. These are known a ‘long-tail keywords’ and the great thing about these is that they have relatively low competition compared to your headline key phrases. So whilst they may not have as many people searching for them, you have an extremely good chance of ranking highly for them!
Note: Try to have one of your headline key phrases in the first and last sentence of your description
Also, make sure you choose relevant key phrases; they must stay on-topic or again or you may well be penalized by YouTube. In fact, a long, well-crafted, interesting and emotionally engaging description has another of those ‘double-whammy’ effects I talked about earlier: not only does it rank you higher in the search results, it also keeps the users on your channel for longer while they read it, which YouTube by the way will also take note of (a decreased bounce rate)! But the main reason for using your full allowance is to increase the odds of a visitor finding you using one of the keyphrases you have worked into your article. And by writing more, you’re able to sneak these in more readily without it looking spammy or false to either the reader or the search engine. So remember, use all 5,000 characters. Yes, every last one! And finally and this is a very important thing that people miss:
Note: Put a link to the video itself at the end of the Description.
This is very important. Why? Well, think about it – if someone shares your video on say, a social bookmarking site, inside the description itself is a direct link back to your own video. Google will crawl this and it will add an awful lot of weight to your videos. Not to mention the countless viewers clicking back to your YouTube channel from these links!
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