How to use and put Tags for your YouTube videos
Here we come to perhaps the most under-used and perhaps least understood area, Tags.
Note: use at least 10 Tags, and include your headline key phrases in them.
Although your visitors don’t actually see them, YouTube does and it laps them up since it provides another big clue as to how they should categorize and rank your videos. However, so few people take full advantage of them. They simply throw in a couple of random barely related words, usually suggested by YouTube and they’re done! If you do this, your missing out on a whole load of traffic since YouTube places a great deal of importance to Tags after the Title and Description. You already have your keywords from your Title and Description, so you simply need to place them in here too, perhaps with slight variations. Make sure you put quotation marks around your most important phrases. So for instance, I might have: “How to Rank in YouTube” “How to get more views on YouTube” “How to increase subscribers on YouTube” “How to get more views to your YouTube channel” And so on. Remember to put your best key phrases first. You can have as many tags as you think are appropriate, but I would say you need to use at least 10. By having some phrases without quotations, you are increasing your chances of being found where users are changing the order of the words in the phrase. And by having quotations around some, you also ensure you rank highly for that exact key phrase too. So mix and match as appropriate. Don’t simply choose single words like “YouTube” or “views” (which YouTube will often unhelpfully suggest!) as these are fairly meaningless and far to general and really won’t bring in any more significant traffic, and even if it did, it’s unlikely it would be very targeted traffic, which after all is what we are after. We don’t want views for the hell of it, or from people who will immediately turn off, we want visitors that are actually going to watch our video and be converted to customers, don’t we? And again, as with the Title and Description, don’t simply repeat the key phrases over and over and remember to keep them all firmly on-topic. The Google Adwords Keyword tool will give you more than enough suggestions to use when logged in to your Adwords account.
Note: use at least 10 Tags, and include your headline key phrases in them.
Although your visitors don’t actually see them, YouTube does and it laps them up since it provides another big clue as to how they should categorize and rank your videos. However, so few people take full advantage of them. They simply throw in a couple of random barely related words, usually suggested by YouTube and they’re done! If you do this, your missing out on a whole load of traffic since YouTube places a great deal of importance to Tags after the Title and Description. You already have your keywords from your Title and Description, so you simply need to place them in here too, perhaps with slight variations. Make sure you put quotation marks around your most important phrases. So for instance, I might have: “How to Rank in YouTube” “How to get more views on YouTube” “How to increase subscribers on YouTube” “How to get more views to your YouTube channel” And so on. Remember to put your best key phrases first. You can have as many tags as you think are appropriate, but I would say you need to use at least 10. By having some phrases without quotations, you are increasing your chances of being found where users are changing the order of the words in the phrase. And by having quotations around some, you also ensure you rank highly for that exact key phrase too. So mix and match as appropriate. Don’t simply choose single words like “YouTube” or “views” (which YouTube will often unhelpfully suggest!) as these are fairly meaningless and far to general and really won’t bring in any more significant traffic, and even if it did, it’s unlikely it would be very targeted traffic, which after all is what we are after. We don’t want views for the hell of it, or from people who will immediately turn off, we want visitors that are actually going to watch our video and be converted to customers, don’t we? And again, as with the Title and Description, don’t simply repeat the key phrases over and over and remember to keep them all firmly on-topic. The Google Adwords Keyword tool will give you more than enough suggestions to use when logged in to your Adwords account.
