How to make videos that get notice in YouTube
Many videos are shot simply using their mobile devices and uploaded straight to YouTube using a variety of applications, which can do a pretty amazing job, in fact.
But if you trawl through the YouTube catalog you’ll find that the quality of the videos does vary widely. In a way, that’s the beauty and fun of YouTube: its sheer anarchic nature. And it would be prettyboring if all the videos were the same and all had the same production qualities with perfectly polished video and sound, all conforming to some arbitrary standard.
Now I’m not saying you too can’t produce crazy, wacky videos if that’s your style and it fits in with your particular niche. If such videos are engaging and fun for your viewers, then by all means go for it!
But for me, I tend to make informational or instructional videos and they need to have certain qualities in order to be effective. In short, they need to be clear, concise, easy to understand and provide
information that’s of value to the viewer.
And as part of this process you also need to remember to put in a bit of yourself into the videos. This can mean putting yourself in front of a camera and simply talking or simply narrating a screencast video. What doesn’t work so well is posting up a self-running PowerPoint presentation to a music soundtrack. It’s simply not emotionally engaging to the viewer.
I’m sure you know the kind of thing I mean – a presentation is whizzing past you to
loud or simply inane music and you’re left with a mainly stunned emotion at the end of it – if you even make it to the end before switching off!
People will start to turn away pretty quick with these types of videos and they simply won’t come back. There’s simply no level of trust built up between you and the viewer when you do it this way.
The viewer will feel that you’re not credible and may even feel insulted that you won’t put yourself in front of them and show your personality in some way.
And this interaction is important. The audience needs to know that they can trust you and like you and what you have to say. This is what keeps them coming back for more. And this is what will ultimately lead to more sales!
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