How to Tell your story, and feature the stories of your customers
Every brand and individual has a story to tell, whether through text or (often better) through visuals; we’re hard-wired to react and respond to a compelling tale.
Use social media as a destination where fans can get to know you and your brand much better than they can simply through viewing the products or services that you
sell; make it a place where your voice, personality, and authenticity can shine
through. Interesting and engaging topics of conversation to cover include why
you launched your company, your achievements (and failures, and what you
learnt from them), what motivates you, and the people and events that inspire
you. In essence, show customers that you share their thoughts and ideals, and
become a brand that they want to emotionally invest in, which will eventually
lead to loyalty and sales. In addition to your own stories, your customers or
clients will always have fun and interesting stories about how you and your
product or service fit into their lives (and often it's going to be more interesting
than content you could come up with yourself), so encourage them to share their
tales with you (through text, photos, and videos), so that you can feature them as
part of your content strategy. Doing so will excite and please the customers in
question, encourage them to spread the love about your brand, help to build a
stronger community around your product or service, and also act as strong social
proof to others about how your brand positively impacts people's lives.
Use social media as a destination where fans can get to know you and your brand much better than they can simply through viewing the products or services that you
sell; make it a place where your voice, personality, and authenticity can shine
through. Interesting and engaging topics of conversation to cover include why
you launched your company, your achievements (and failures, and what you
learnt from them), what motivates you, and the people and events that inspire
you. In essence, show customers that you share their thoughts and ideals, and
become a brand that they want to emotionally invest in, which will eventually
lead to loyalty and sales. In addition to your own stories, your customers or
clients will always have fun and interesting stories about how you and your
product or service fit into their lives (and often it's going to be more interesting
than content you could come up with yourself), so encourage them to share their
tales with you (through text, photos, and videos), so that you can feature them as
part of your content strategy. Doing so will excite and please the customers in
question, encourage them to spread the love about your brand, help to build a
stronger community around your product or service, and also act as strong social
proof to others about how your brand positively impacts people's lives.
