Go with Slow and steady that wins the race; be patient and ignore scams online
Social media success does not happen overnight. Just like in real life, friendship
sand bonds between you and your audience can take a long time to build, and
some people just take longer to warm to you and convert into paying customers
than others. Sometimes the metrics that don't pay off instantly (increasing brand
awareness and customer retention, or improving customer service) are the ones
that will have the greatest impact on conversions later on down the line.
some people just take longer to warm to you and convert into paying customers
than others. Sometimes the metrics that don't pay off instantly (increasing brand
awareness and customer retention, or improving customer service) are the ones
that will have the greatest impact on conversions later on down the line.
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We have seen so many instances of businesses diving into social media marketing with
gusto, only to give up shortly afterwards because they did not have 1.3 billion
Facebook fans and a ton of sales after their first week of posting ten times a day
(okay, that’s an exaggeration but you understand what I mean!). If you're not
serious about working at social media for not just weeks or months, but years,
you are already setting yourself up for failure.
On a related noted, ignore 'get followers fast' scams. It might be tempting to use
services offered all over the web to rack up fans and followers quickly, but you'll
only end up with hundreds of random strangers - or bot accounts - who don't
care about you or your business. 50 interested, engaged, and loyal followers are
insurmountably better than 5,000 who are not. The only real “secret” to growing
an audience on social media is to be consistent and patient in your efforts.
Facebook fans and a ton of sales after their first week of posting ten times a day
(okay, that’s an exaggeration but you understand what I mean!). If you're not
serious about working at social media for not just weeks or months, but years,
you are already setting yourself up for failure.
On a related noted, ignore 'get followers fast' scams. It might be tempting to use
services offered all over the web to rack up fans and followers quickly, but you'll
only end up with hundreds of random strangers - or bot accounts - who don't
care about you or your business. 50 interested, engaged, and loyal followers are
insurmountably better than 5,000 who are not. The only real “secret” to growing
an audience on social media is to be consistent and patient in your efforts.