How to build customer trust and loyalty

Selling and influencing depends on getting behavior right, by moderating
openness and assertiveness with warmth and competence.
Combined with a great product or brand, this goes a long way to
building customer loyalty.

source

What must we do?

• Deliver customers a consistent (and ideally a “branded”)
experience each time they deal with your business.
• Be clear about the value proposition—what you are offering
customers.
• Provide incentives for new customers to return and reorder.
• Reward loyalty for established customers.
• Be competitive—what seems like a good deal to you may not
match your competitors.
• Make the customer’s experience as easy and enjoyable as
possible.
• Reassure customers with a reliable service and product offer.
• Continuously improve the process, based on customer
feedback.
• Deliver reliability by working with partners and investing in
resources.