Use In-video Caption or Thumbnail in YouTube
One other area that many people overlook is the captions inside the videos themselves. It may surprise you to know that YouTube can read any captions inside your videos. So we may as well make use of them.
Note: Put your Headline Keyphrase in the captions within your videos.
This may be in the form of a page at the beginning or end of your videos or as labels during play that you insert during the production process. YouTube does read these and they will undoubtedly help your rankings. So make sure you put your headline key phrases in here too. I will usually add an introductory screen to the beginning of my videos, which will include the main key phrase. You can do this inside the video editors themselves, whether it’s Microsoft Movie Maker or Camtasia Studio, etc.
This may be in the form of a page at the beginning or end of your videos or as labels during play that you insert during the production process. YouTube does read these and they will undoubtedly help your rankings. So make sure you put your headline key phrases in here too. I will usually add an introductory screen to the beginning of my videos, which will include the main key phrase. You can do this inside the video editors themselves, whether it’s Microsoft Movie Maker or Camtasia Studio, etc.
This not only helps your YouTube ranking but also gives viewers a heads up as to exactly what this video is all about prior to watching, and if you have a compelling caption, make them even more likely to click on it. With YouTube you get a choice of 3 thumbnails to use so if you do have a catchy opening
caption then make sure this is the thumbnail you choose. I will also include something similar at the end of the video, along with any instructions for the viewer to follow, namely to visit whichever site for
which I’m promoting that particular product. Finally, remember to put your contact details and website address on this page too.
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