Why You Must Use YouTube?
YouTube is the second most popular search engine in the world after
Google, that is why you must use YouTube for promotion and advertisement.
Google, that is why you must use YouTube for promotion and advertisement.
And just to repeat what I said earlier, it really is used as a search
engine in its own right! There are now over 1 billion viewers of
YouTube across the globe, and it just keeps growing. Over 4 billion YouTube
videos are viewed each day and in 2012, YouTube had well over a trillion
views! A leading internet research company, Comscore, found that visitors typically
spend 7 1/2 times longer watching YouTube videos than their nearest
competitor, Yahoo and with nearly 3 times more viewers! In fact, they found
that 99% of all searchers on Google looking for videos went straight to
YouTube. Which site do YOU think of first if you want to watch a video
(non-pornographic, I mean!)? Yes, YouTube! And the viewers are yours for the taking.
In fact, try it now. Go to Google and type in “how to” [fill in the blank, e.g. make
pancakes] followed by the word “video”. How may YouTube results do
you see in the top 5 results? In fact, take out the word “video” - chances are there
will still be a scattering of YouTube results on page one! Videos appeal to the masses and provide
a tremendous ‘instant fix’, particularly so now, with literacy and concentration
levels at an all-time low; couple this with a need to get to information quickly,
people will always turn to videos over text! And just by following the simple
strategies outlined in this book and you’ll be ranking in no time for whatever
particular niche you are in. What also makes YouTube so powerful
is what I call its ‘stickiness’: there are very few sites that people will linger on
outside of YouTube, and this is all down to its video content. Visitors may spend
hours sitting in this one single site. So you can see why Google returns
YouTube results at the top of its rankings for just about any search phrase!
Combine this with the self-ranking as well as self-searching capabilities of
YouTube I mentioned earlier, then you can see why I firmly believe that this is
really where you need to start seriously thinking about concentrating your
marketing efforts.
engine in its own right! There are now over 1 billion viewers of
YouTube across the globe, and it just keeps growing. Over 4 billion YouTube
videos are viewed each day and in 2012, YouTube had well over a trillion
views! A leading internet research company, Comscore, found that visitors typically
spend 7 1/2 times longer watching YouTube videos than their nearest
competitor, Yahoo and with nearly 3 times more viewers! In fact, they found
that 99% of all searchers on Google looking for videos went straight to
YouTube. Which site do YOU think of first if you want to watch a video
(non-pornographic, I mean!)? Yes, YouTube! And the viewers are yours for the taking.
In fact, try it now. Go to Google and type in “how to” [fill in the blank, e.g. make
pancakes] followed by the word “video”. How may YouTube results do
you see in the top 5 results? In fact, take out the word “video” - chances are there
will still be a scattering of YouTube results on page one! Videos appeal to the masses and provide
a tremendous ‘instant fix’, particularly so now, with literacy and concentration
levels at an all-time low; couple this with a need to get to information quickly,
people will always turn to videos over text! And just by following the simple
strategies outlined in this book and you’ll be ranking in no time for whatever
particular niche you are in. What also makes YouTube so powerful
is what I call its ‘stickiness’: there are very few sites that people will linger on
outside of YouTube, and this is all down to its video content. Visitors may spend
hours sitting in this one single site. So you can see why Google returns
YouTube results at the top of its rankings for just about any search phrase!
Combine this with the self-ranking as well as self-searching capabilities of
YouTube I mentioned earlier, then you can see why I firmly believe that this is
really where you need to start seriously thinking about concentrating your
marketing efforts.
