Understanding Meta Tags How Does It Works
A meta tag is a line of HTML code that describes your site. It used to be the case
that you placed meta tags at the top of every web page; one meta tag for
keywords, another for a description. Although they would not be seen by
viewers of your web page, search engines used them. Here's what they look like
(using Creative Blogging as an example):
<HEAD>
<TITLE>Creative Blogging</TITLE>
<META name =“description” content=”Use your creativity to create and design a new blog,
find tips on how to organize your blog, set up a custom domain, learn how to use images
and videos, setup a blog store, integrate with Twitter and Facebook, learn basic HTML and
CSS, and how to be found on the Web!”>
<META name =”keywords” content=”Creative Blogging, Blogging, Blog Help, Create a Blog,
Blog Store, Blog images, Blog video”>
</HEAD>
As we just noted, keywords are words that best describe your business's or blog's
purpose. The description contains keywords but in a sentence-like format. So if
someone used Google to search for one of your keywords and you were listed on
the search results page, the meta description would appear under your listing,
giving the user a brief summary of your business.
However, because so many people abused meta keywords, many search
engines don't use the meta tags in their algorithms anymore. Still, it doesn't hurt
to put them on your blog! The free version of WordPress.com doesn't allow you to add meta tags.
In Blogger, you can copy and paste the META tags (lines of code such as
those shown above) into the Edit HTML screen (Dashboard Design Edit
HTML), in the <HEAD> area, below the Title as shown above.
In TypePad, go to Dashboard Settings SEO and enter your Meta
Keywords and Meta Description.
Next we'll see how some Google applications can help improve your site's
ranking. These are Google Site Submission, Google Webmaster Tools, Google
Places, and Google AdWords. Most of Google's tools are free, but you do have
to pay for Google AdWords.
that you placed meta tags at the top of every web page; one meta tag for
keywords, another for a description. Although they would not be seen by
viewers of your web page, search engines used them. Here's what they look like
(using Creative Blogging as an example):
<HEAD>
<TITLE>Creative Blogging</TITLE>
<META name =“description” content=”Use your creativity to create and design a new blog,
find tips on how to organize your blog, set up a custom domain, learn how to use images
and videos, setup a blog store, integrate with Twitter and Facebook, learn basic HTML and
CSS, and how to be found on the Web!”>
<META name =”keywords” content=”Creative Blogging, Blogging, Blog Help, Create a Blog,
Blog Store, Blog images, Blog video”>
</HEAD>
As we just noted, keywords are words that best describe your business's or blog's
purpose. The description contains keywords but in a sentence-like format. So if
someone used Google to search for one of your keywords and you were listed on
the search results page, the meta description would appear under your listing,
giving the user a brief summary of your business.
However, because so many people abused meta keywords, many search
engines don't use the meta tags in their algorithms anymore. Still, it doesn't hurt
to put them on your blog! The free version of WordPress.com doesn't allow you to add meta tags.
In Blogger, you can copy and paste the META tags (lines of code such as
those shown above) into the Edit HTML screen (Dashboard Design Edit
HTML), in the <HEAD> area, below the Title as shown above.
In TypePad, go to Dashboard Settings SEO and enter your Meta
Keywords and Meta Description.
Next we'll see how some Google applications can help improve your site's
ranking. These are Google Site Submission, Google Webmaster Tools, Google
Places, and Google AdWords. Most of Google's tools are free, but you do have
to pay for Google AdWords.
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