Why You Must Use YouTube to Promote Your Business

 YouTube is the hottest new medium for online marketing; if your business has an online component, you could, and should, be promoting it via YouTube videos.

YouTube is a site where you can watch just about any type of video imaginable. There are videos of cute kittens, indie rock bands, stand-up comedy routines, stupid human tricks, vintage television commercials, high school musicals, film school projects, home movies, breaking
news clips, personal video blogs—you name it. Users have uploaded literally millions of video clips, and anyone can watch them in his or her web browser at no cost. Most of the videos on YouTube are amateurish, produced by nonprofessionals with simple webcams or consumer camcorders—and that’s okay; it’s personal, but stuff that people like to watch. But there is an increasing number of
more professional clips, many designed to service or promote a particular product or business.
That’s right: Businesses small and large have discovered YouTube.

Start Small and Monopolize

Who Watches YouTube—and What Do They Watch?
Not surprisingly, it appears that YouTube is replacing traditional television viewing
for many users. According to Google, an average YouTube viewer spends 164 minutes online every day; in contrast, viewers spend just 130 minutes per day watching
traditional television. Where would you rather put your marketing message?
YouTube’s viewers come from all ages and demographic groups. The age distribution of YouTube’s user base; the attractive 18–44 demographic represents 56% of YouTube’s viewers. In terms of gender distribution, it’s a fairly even 55% male/45% female split.

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