How to make your marketing fun and attracts buyer
Making your marketing fun for customers is what makes them tell other people about you. This is the basis of viral marketing—the word of mouth that ultimately generates more business than all the
advertising campaigns put together. Humor is good, but something that encourages customers to pass on messages to friends, business colleagues, family, and indeed anyone else will result in improved
brand equity and increased awareness of what your company is all about. The message need not be too serious, either, or indeed be an overt marketing plug. Just passing the brand name along, and having it
associated with something entertaining and fun, is quite sufficient. Your other marketing promotions will fill in the gaps, and anyway no single promotion will ever cover all the communication you want
it to—the best you can hope for is that one communication will sensitize the customers to receiving a later one.
What should you do:
• Do something that is fun.
• Ensure that it is as easy as possible for someone to tell others
about the experience.
• Try to have something tangible attached to the experience so
that there is a permanent reminder of the event.
• Be careful that the message (in this case, “We like to have fun”)
does not detract from the rest of the brand image.
advertising campaigns put together. Humor is good, but something that encourages customers to pass on messages to friends, business colleagues, family, and indeed anyone else will result in improved
brand equity and increased awareness of what your company is all about. The message need not be too serious, either, or indeed be an overt marketing plug. Just passing the brand name along, and having it
associated with something entertaining and fun, is quite sufficient. Your other marketing promotions will fill in the gaps, and anyway no single promotion will ever cover all the communication you want
it to—the best you can hope for is that one communication will sensitize the customers to receiving a later one.
What should you do:
• Do something that is fun.
• Ensure that it is as easy as possible for someone to tell others
about the experience.
• Try to have something tangible attached to the experience so
that there is a permanent reminder of the event.
• Be careful that the message (in this case, “We like to have fun”)
does not detract from the rest of the brand image.
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