How To Find Clients Or Customer And Start Your Online Business
Here are the things that you must consider in targeting your clients;
Who Is Your Dream Client? The first question you have to askyourself is, Who do I actually want to work with? Most of us start with a product idea,
never thinking about who we want as clients, customers, vendors, and associates. But
these are the people you will be interacting with day in and day out. You’ll probably spend
more time with these people than your own friends and family. You choose your
significant other carefully, so why wouldn’t you take the same time and care in deciding
who your dream client or customer will be? If you’re just getting started, this may not
seem important. But I promise you that if you don’t consciously choose your dream client,
one day you will wake up like I did, working with people who exhaust you and wishing
that someone could fire you from the business you created.
Where Can You Find Them? The next question in the Secret Formula
is WHERE can you find this ideal man or woman? Where do they hang out online? Are
they on Facebook or Instagram? What groups are they part of? What email newsletters do
they subscribe to? What blogs do they read? Are they reading The New York Times or The
Huffington Post? What other interests do they have? Do they like sports or the arts? How
about fishing or race cars? If you don’t know the who, it will be hard to find out where
your perfect client can be found. So make sure you know exactly who you’re trying to
attract.
What Bait Will You Use to Attract Them? Once we know where the
dream customers are, we have to create the right bait to attract them. Your bait could be a
physical book, a CD, DVD, or an audio recording—anything that your dream customer
would pay attention to and want. As my company moved away from selling to beginners
and toward attracting dream clients, our first step was to create new bait that would attract
What Result Do You Want To Give Them? Once you’ve hooked your
dream customers with the perfect bait, the last question is what RESULT do you want to
give them? I’m not talking about what product or service you want to sell them. A
business is NOT about products and services. A business is about what result you can get
for your clients. Once you (and they) understand that concept, then price is no longer a
barrier.
For me, I knew that the best way I can serve my dream client is to send my team to
their office and help build out their sales funnels, hire and train their sales team, and set up
systems to drive consistent leads into the company. That is how I can have the deepest
impact and serve the client at the highest level. Ideally, it’s where I would like to take all
of my customers. That type of service is not cheap, but the results I can deliver at that
level are amazing. To put it in perspective, for that service, my company charges a retainer
and a percentage of sales, which combined equal one million dollars.
I understand that many of my customers won’t be able to pay me for that level of
service (which is why we develop other products and services), but understanding where
you ultimately want to take the dream client is the key to this step.
Imagine that your clients could pay you anything to get a desired result. What, then,
would you do to help guarantee their success? Where would you lead them? What does
that place look like? Keep that place in your mind; it’s the pinnacle of success for your
clients. It’s where you want to take them, and it’s the key to this last step.
The four steps again are as follows:
Who are your dream clients?
How can you find them?
What bait will you use to attract them?
What result do you want to give them?
