Ask and invite Likers to Like and share your Page in Facebook
Ask users to 'Like' and Share your content when you post, so that it will be
shared on their walls and in their News Feeds, therefore increasing exposure for
your Page. Don't appear desperate by doing it too often (Facebook will limit the
reach on these types of posts if you do, especially if the content associated with
the post is poor), and word it in a way that endears you to your fans. Buddy
Media found that action keywords like “post,” “comment,” “take,” “submit,”
“like” or “tell us” are the most effective. Be direct in your request, and fans will
listen and take action. Enhance the experience by creating a community that
encourages your fans to discuss topics and interact with each other within the
comments. Did you know, too, that you can invite people who liked a post but
haven’t liked your Page, to do so? When a post has had more than a handful of
likes, the message below it will read “[name], [name], [name], and [number] of
others liked this.” Click on the “others liked this” bit for a list of everyone who
liked that post, and a notice of whether they have liked your Page or not
(chances are that many people will only see your post as a result of someone else
engaging with it, and they being notified). If they haven’t, you can click “Invite”
next to their name to send them a notification asking them if they’d like to. If
they’ve enjoyed your content once, there’s a greater chance they’ll be open to
seeing it again.
Study: On a somewhat related point - and here's an opportunity to create common
bonds and emotional ties between your brand and fans - did you know you can
humanize your Facebook Page updates by sharing what your business is feeling,
watching, reading, listening to, drinking, eating, playing, traveling to, looking
for or exercising? Just click on the smiley face in the status update box and
select one of the options.
shared on their walls and in their News Feeds, therefore increasing exposure for
your Page. Don't appear desperate by doing it too often (Facebook will limit the
reach on these types of posts if you do, especially if the content associated with
the post is poor), and word it in a way that endears you to your fans. Buddy
Media found that action keywords like “post,” “comment,” “take,” “submit,”
“like” or “tell us” are the most effective. Be direct in your request, and fans will
listen and take action. Enhance the experience by creating a community that
encourages your fans to discuss topics and interact with each other within the
comments. Did you know, too, that you can invite people who liked a post but
haven’t liked your Page, to do so? When a post has had more than a handful of
likes, the message below it will read “[name], [name], [name], and [number] of
others liked this.” Click on the “others liked this” bit for a list of everyone who
liked that post, and a notice of whether they have liked your Page or not
(chances are that many people will only see your post as a result of someone else
engaging with it, and they being notified). If they haven’t, you can click “Invite”
next to their name to send them a notification asking them if they’d like to. If
they’ve enjoyed your content once, there’s a greater chance they’ll be open to
seeing it again.
Study: On a somewhat related point - and here's an opportunity to create common
bonds and emotional ties between your brand and fans - did you know you can
humanize your Facebook Page updates by sharing what your business is feeling,
watching, reading, listening to, drinking, eating, playing, traveling to, looking
for or exercising? Just click on the smiley face in the status update box and
select one of the options.
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