What are The Best Types of Content to Post on Social Media

 Here are some hints on what to post in your social media accounts,

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Ask questions and start discussions Get to know your fans and give them a
chance to get to know you by posing questions and starting discussions. These
questions can be about a product or event related to your business, a quick trivia
quiz, or just about the wider world. The types of questions that work best include
those about preference ("Do you prefer product A or product B?"), Yes or No
(Are you a fan of X?"), those that ask for opinions ("What's your favorite flavor
of ice-cream in our range?"), or ones that politely challenge, ("Opening our
second Canadian store this month - guess where?"). Even just ending a status
update with “do you agree?” or “what do you think?” is enough to encourage
people to get involved. The simplest question can be useful in achieving
impressive levels of engagement (and consumer insight!) provided that the
subject captures the attention of your audience, particularly if it takes little or no
effort to respond. As well as a simple text post, this strategy can be combined
with (or implemented within) a powerful image - keep reading for more
information. Interestingly, where you ask the question in a status update also
affects engagement rates. Posing a question at the end of a post - compared to
somewhere in the middle where it can easily get ignored - can increase
engagement by up to 15%, according to a study by Buddy Media.

Tell your story and feature the stories of your customers Every brand and
individual has a story to tell, whether through text or (often better) through
visuals; we’re hard-wired to react and respond to a compelling tale. Use social
media as a destination where fans can get to know you and your brand much
better than they can simply through viewing the products or services that you
sell; make it a place where your voice, personality, and authenticity can shine
through. Interesting and engaging topics of conversation to cover include why
you launched your company, your achievements (and failures, and what you
learnt from them), what motivates you, and the people and events that inspire
you. In essence, show customers that you share their thoughts and ideals, and
become a brand that they want to emotionally invest in, which will eventually
lead to loyalty and sales. In addition to your own stories, your customers or
clients will always have fun and interesting stories about how you and your
product or service fit into their lives (and often it's going to be more interesting
than content you could come up with yourself), so encourage them to share their
tales with you (through text, photos, and videos), so that you can feature them as
part of your content strategy. Doing so will excite and please the customers in
question, encourage them to spread the love about your brand, help to build a
stronger community around your product or service, and also act as strong social
proof to others about how your brand positively impacts people's lives.

Dig into problems you solve, share your expertise, and be valuable One of
the most effective ways to influence social media users into connecting with you
on a social and emotional level is to position your brand as an authority - a
source that they can trust and respect, and with whom they can rely on for the
information or experience they desire. One of the best ways to do this is to dig
into the problems you solve and demonstrate your expertise. By this, I don't
mean you should start boasting about how good your product is at solving
"Problem X" at every opportunity; instead, be a valuable beacon of information
within your field or industry. For instance, if your company sells antique
furniture polish, you might publish posts to explain why it is so important to
keep aged items in good condition, share recent example and statistics aboutantiques that have sold for high prices due to their pristine preservation, and
provide hints and tips about best how to treat different kinds of wood. Great
content – whether single posts or links to a blog article – will also be shared,
further increasing brand awareness.

Use breaking news, holidays, and special events to inspire content ideas If
you are able to weave hot, newsworthy topics into your social media posts, it can
add a relevance and credibility to your output that will endear you to fans by
showing you as a brand that is at the forefront of new trends within your industry
(and in the case of Facebook, its algorithm works to show timely, trending
stories near to the top of the News Feed, possibly leading to higher engagement).