Traffic Website

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TRAFFIC YOU CONTROL
The next type of traffic is traffic you control. You control traffic when you have the ability
to tell it where to go. For example, if I purchase an ad on Google, I don’t own that traffic
(Google does), but I can control it by buying an ad and then sending those who click on
that ad anywhere I want. Any kind of paid traffic is traffic you control, including the
following:

• Email ads (solo ads, banners, links, mentions)
• Pay-per-click ads (Facebook, Google, Yahoo, etc.)
• Banner ads
• Native ads
• Affiliates and joint ventures

Now, I personally LOVE traffic that I can control, but my big problem is that every
time I want more of it, I have to spend more money. So my goal is always to send any
traffic that I am going to purchase over to a type of website we call a “squeeze page.”


TRAFFIC YOU DON’T CONTROL
This last type of traffic just shows up, and I don’t have any control over where it came
from or where it goes. For example, if someone mentions my book on Facebook, their
followers may search my name in Google, and they may land on some random page in my
blog. I didn’t have control over any part of that sequence of events. 

There are lots of types of traffic that I don’t control, including:

• Social media (Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, etc.)
• Search traffic (search engine optimization or SEO)
• Guest blog traffic
• YouTube
• Guest interviews

Now, just like traffic that I control, my ONLY goal with traffic that I don’t control is
also to turn it into traffic that I own. To do this, I try to push all traffic that I don’t control
back to my blog. If you visit any of my blogs, you’ll notice that the top third of my blog is
nothing but a glorified squeeze page. When people go there, the only real thing they can
do is give me their email addresses. After they do that, they become traffic that I own, and
I can put them into my communication funnels.

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